Laura González Escallada has extensive dedication in the support of new business synergies in the area of Communication and Institutional Relations between Europe, Asia and the United States. She has a degree in Journalism, Advertising and Public Relations from CEU San Pablo University and a master’s degree in Communication and New Technologies from ESIC Business School and Shanghai International Studies University. Over the last years, her main area of activity has been between Spain and China, leading international Communication and Marketing teams.

She is the founder of Ni Hao España 你好中国, a business reference nexus between Chinese, Spanish and Ibero-American professionals. She is a board member of the World Innovation Alliance (WIA), attached to the management Association of Ibero-American Press Correspondents (ACPI) and the director of the “Cooperations in tourism sectors” chapter inside the academic publication “History of friendly relations between China and Spain” by CEU San Pablo University and the Academy of Social Sciences of Gansu (China) within the framework of the 50th Anniversary of diplomatic relations between the People’s Republic of China and the Kingdom of Spain.